Media Planner

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning/purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience. This position reports to the Vice President, Director of Media. If you match the description below, email your resume and cover letter to [email protected].

Primary Responsibilities:

Develop integrated media strategies and plans for agency clientsInteract with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challengesPossess a solid understanding of the external business and market dynamics of assigned clientsNegotiate and execute media buys for agency clientsWork closely with Account Executives to schedule and monitor all projectsFoster strong working relationships with third-party media vendorsDevelop comprehensive media performance reports in conjunction with the Associate Director of AnalyticsRoutine Tasks:

Produce integrated media plans that include digital and traditional tacticsContact media vendors for proposals and estimatesPurchase paid media from media vendors in a cost-effective and sustainable mannerManage self-service media buying platforms across multiple clientsMake budget adjustments and optimizations in real-timeDevelop media performance reports that tie back to client marketing goalsWork effectively across internal creative, account, analytics, finance, and production departmentsEffectively handle multiple assignments simultaneouslyManage challenging situations both internally and with the clientSkills Required:

Demonstrated complete understanding of:Advertising and marketing strategiesAdvanced analytics and media reportingMass media tactics and landscapeSales and direct response strategiesSelf-service digital media platformsMedia vendors in the Pittsburgh, Baltimore, Washington DC, Erie, Johnstown-Altoona-State College, Harrisburg, Wilkes-Barre Scranton and Philadelphia marketsDigital and social media best practicesSpeaking and presentation skillsThe Ideal Candidate:

Is an innovative thinker who embraces challengesIs self-motivated with a positive attitude and strong communications skillsPossesses the ability to manage multiple simultaneous projectsHas above-average organizational and time management skills.Is versed in fundamental media planning and buying conceptsHas experience managing self-service media buying platformsIs looking for a place to work that is busy, fast-paced, and high energySalary and Benefits:

The salary for this role is between $50,000 and $60,000 annually depending on the experience and capabilities of individual candidates. Red House offers a spectrum of competitive benefits including but not limited to: Health, Vision, Dental, 401K, disability, Flexible Health Spending Accounts, hybrid work-from-home/work-from-the-office policy, and others.

Company DescriptionRed House Communications is, first and foremost, a consumer advertising agency that is strategically driven and creatively centered, attacking our clients’ challenges with a wide range of ideas and executions. Since 1993, we have created and launched thousands of successful, integrated brand campaigns that inspire people to positive action.