Media Planner

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.Duties and Responsibilities:Understands media goals, objectives, and strategies for ad campaignUnderstanding of the brands, media channels, and competitive landscapeBegins to own specific media projects by being responsible for on-time deliverables on-budget campaigns, and quality assurance of all ad placements in marketQAs all deliverables developed by associate, including MBA/flowchart, memo, management of planning and buying tools, creative needs, nomenclature, and trafficking request formResponsible for the development of reporting insights, assists in performance campaign analysis, and identifies optimization opportunitiesSeeks to understand the project strategy and gain competitive knowledgeShares partner updates and relevant industry news with the team to facilitate discussionDevelops strategic relationships with internal counterparts across digital strategy, PM, account, creative, etcStrong written and verbal interaction with internal teams and contributes to presenting recommendations both internally and externallyWell versed in vendor landscape, contributes to agency POVs, evaluates publisher proposals for completion, accuracy, relevance, and potential inclusionDevelops expertise in cross-channel media tools (eg, Comscore @ plan, SRDS, Double Click, etc)Job Requirements:2-3+ years relevant experience and/or Bachelor’s degree in digital marketing, marketing, business, or related field preferredUnderstanding of digital marketing and/or media landscapeCompetency in media math, financial terminology, and media buying terms and conditions?idealKnowledge of media research tools (audience insights, competitive creative/spend) ideal? ?Experience with cross-channel media tools (eg, Comscore @ plan, SRDS, Double Click, etc)Strong organizational skills and attention to detailAbility to multitask in a fast-paced environmentFamiliarity with Media Ocean buying platformTeam player willing to build relationships across internal counterparts (such as digital strategy, account, PM, etc.)

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