Media Planner

As a Media Planner, you will work with rapidly growing brands and lead our performance marketing strategy and campaign activation. What you’ll do: • Build recommendations for multi-million-dollar budget across multiple channels • Monitoring the performance of online campaigns and reporting the results to relevant stakeholders • Analyze data to develop strategies for advertising campaigns • Ensure campaigns reach the target audience effectively • Researching the current media landscape and keeping up to date with the latest media trends • Determining the most suitable media mix given the nature of our business, budget and preferred advertising media • Serve as strategic marketer of all paid digital tactics including video, display, social, & OTT • Build testing schedule for creative, audience, landing pages, etc. with team across every paid channel • Work with the data and analytics teams to create reports and compile analysis needed for campaign success • Partner and integrate with internal teams and agencies on upstream planning, briefing, execution and optimization • Build thought out recommendations and strategies to improve performance • Analyze reports via GA, Looker, and ad platforms for optimization and transparency purposes • Ensuring that advertising messages align with client or company objectives In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. Our team is lean at roughly 45 members, and we follow a management philosophy that values the autonomy of our engineers.