Media Planner

As the Media Planner, your primary focus will be to work with the media team to shape and execute effective advertising campaigns. You will work to provide exceptional results for our media clients. In this position, you will report to the VP of Media. Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placementsStrategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, PinterestRich media and online video placementsExecute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -Lead campaign activation across all of the above mediumsOwn vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign managementPartner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertisingOptimize the campaigns with media vendors ongoingCollaborate with creative teams to ensure creative specifications of the negotiated plan are satisfiedProactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clientsLead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations.Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming periodLead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spiritMaintain a deep understanding of how advertising, landing pages, and conversion rate optimization work togetherStay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plansDefine, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curveWillingness to learn and utilize all available AI tools to improve individual, and team efficiencies The above declarations are not intended to be an "all-inclusive" list of the duties, responsibilities, skills, and abilities required to perform the job.