Media Planner

Company descriptionHi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.ResponsibilitiesExecute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience‑based buying, remarketing campaigns) both independently, and in support of Campaign ManagersLead audience development, segmentation, and audience management initiatives across brands.Conduct audience overlap analyses and identify optimization opportunities.Partner with Programmatic teams to create audience activation and targeting strategies.Translate audience data and consumer insights into actionable recommendations.Analyze campaign and audience performance to inform future planning.Present audience insights and strategic recommendations to clients and internal stakeholders.Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycleMaintain and organize campaign‑specific materials in team’s shared document repositoryHandle daily campaign maintenance, including internal questions regarding tracking and status of various campaignsAssist in the development of client‑facing campaign performance reportsContribute to the assessment of inventory availability and the formulation of proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launchTraffic campaign tags into ad exchange environmentsRun the campaign QA process to ensure accurate campaign implementation, pacing and performanceProvide monthly auditing reports to Agency partners & actualize bill/pay systems when applicableParticipate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancingQualificationsBachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.Strong experience with audience segmentation, audience development, and audience strategy.Solid understanding of programmatic media, DSPs, and audience activation.MUST HAVE : Experience with Yahoo DSP, DV360, The Trade DeskAdditional software experience with MRI, Comscore, Nielsen, Live Ramp, Epsilon, or other audience/data platforms is a plus.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelExperience developing data‑driven audience recommendations.Strong…