Media Planner

Overview

The Media Planner’s primary focus will be to bring a blend of analytical thinking, creativity, and collaborative energy to help shape and execute media plans for our clients.

Responsibilities

Media Strategy Development: 

Collaborate with clients and internal teams to understand business goals, target audiences, and campaign objectives. 

Develop comprehensive media plans that align with client strategies.

Research & Insights: Conduct audience & media research using syndicated tools (e.g., YouGov, Media Radar, or similar platforms) to uncover consumer behaviors and media consumption habits.

Media Buying: Plan and execute media buys across various offline channels, including linear TV, Radio, OOH, Print, etc

RFP: Experience issuing and evaluating partner RFPs to bring forward the best opportunities to meet campaign goals.

Campaign Execution: Able to set up and traffic media buys with offline media partner

Billing: Lead the monthly billing reconciliation process, able to manage Associate Media Planner in the process

Cross Discipline Collaboration: Work as part of the media team to contribute to media strategies and plans.

Stay Informed: Stay up-to-date with industry trends, emerging technologies and best practices to ensure our campaigns remain cutting-edge.

Core Competencies

Training and mentoring Assistant Media Planners on foundational processes

RFPing, buying and executing buys with offline media

Cross-team communication

Detail-oriented with strong organizational skills

Demonstrates initiative (proactive and responsive)

Identifies, analyzes and solves problems

Collaborates well with strategy and creative partners

Ability to manage and maintain budgets, billing and media authorizations

Qualifications

Bachelor’s degree in media, marketing, or related field preferred

2-3 years of experience in digital media planning and buying

Experience with 3rd party syndicated research resources (i.e. ComScore, Nielsen, eMarketer) is a plus but not required

What we expect of each other

Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.

Build and maintain positive relationships with clients and colleagues.

Accept direction openly and demonstrate a willingness to grow and learn.

Take pride in our work by meeting deadlines and holding ourselves accountable.

Bring a positive, solution-oriented attitude to the office each day.

Mentor and support the growth of teammates who can benefit from our experience and perspective.

Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.