Media Planner, Brand Marketing

We are looking for an experienced Brand Media Planner to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music. You will be a full-funnel media expert owning media mix and targeting strategy, with a strong focus on improving 1P/3P measurement, to develop a playbook for upper funnel paid media activity. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for. Key job responsibilities • Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music • Develop and execute integrated marketing campaigns across a variety of digital and traditional media channels including Social, Video, Audio, Programmatic, Out of Home and more • Optimize media mix and targeting to improve efficiency and ROI • Lead measurement and analytics efforts to provide data-driven insights that inform future campaign planning, including running Brand Lift Studies and leveraging in-house models for financial impact • Collaborate cross-functionally with creative, content, and brand teams to ensure cohesive messaging and brand positioning • Manage relationships with media agencies and vendors to ensure flawless campaign execution • Contribute to GTM (go-to-market) plans and collaborate with stakeholder teams for full-funnel alignment for major programs (Amazon Music Live, Prime Day, Amazon Music Thursday Night Football, etc.) - 4 years experience planning and executing integrated/cross-funnel paid campaigns with a focus on awareness-goaled initiatives.