Media Planner / Buyer

About RDW Group

RDW Group is a full-service marketing and communications agency known for delivering strategic, creative, and results-driven solutions for our clients. Headquartered in Providence, Rhode Island, we are one of New England’s largest and longest-operating independent communications firms. Our team is passionate about helping clients grow their brands through thoughtful strategy, innovative thinking, and measurable outcomes.

We are seeking an experienced Media Planner Buyer to join our team. This role will lead media strategy development and day-to-day campaign execution across traditional and digital channels for a diverse portfolio of clients.

Position Summary

The Media Planner/Buyer is responsible for developing integrated media strategies, planning and purchasing media across multiple channels, managing vendor relationships, and optimizing campaign performance. This individual will serve as a key strategic partner to internal teams and clients, ensuring media investments are aligned with business objectives and deliver measurable results.

Key Responsibilities

Media Strategy & Planning

Develop integrated media plans that align with client objectives, target audiences, budgets, and campaign goals.Create cross-channel media strategies across digital, streaming, broadcast, out-of-home, and emerging media platforms.Conduct audience research and leverage industry tools to identify effective targeting, segmentation, and geographic strategies.Evaluate media opportunities, platforms, and partnerships to recommend the most effective media mix.

Media Buying & Campaign Execution

Manage the RFP process, negotiate rates, secure placements, and execute media buys across multiple channels.Build and maintain strong relationships with media vendors and platform partners.Coordinate campaign implementation, trafficking, and tracking with internal teams and external partners.Set up and monitor campaign delivery and performance within self-service media platforms where applicable.Communicate paid search and social media plan details to internal specialists to ensure integrated execution.

Budget Management

Manage media budgets, allocations, pacing, and forecasting.Ensure campaigns are delivered within approved budget parameters.Reconcile media invoices and resolve discrepancies with vendors in a timely manner.

Campaign Optimization & Analytics

Monitor and analyze campaign performance.Contribute to performance reports and present key insights and actionable recommendations to internal teams and clients.

Collaboration & Client Service

Partner closely with account management, creative, analytics, and digital teams to deliver integrated campaigns.Participate in client meetings and provide strategic media recommendations.Maintain accurate documentation, schedules, and reporting across assigned accounts.

Qualifications

3–5 years of experience in media planning and buying, preferably within an agency or in-house marketing environment.Experience planning and executing campaigns across traditional and digital media channels.Strong understanding of media measurement, attribution, analytics, and optimization practices.Excellent analytical, organizational, and project management skills.Ability to manage multiple projects and deadlines in a fast-paced environment.Strong written, verbal, and presentation communication skills.Demonstrated ability to build productive relationships with clients, vendors, and internal stakeholders.Self-starter with exceptional attention to detail and a proactive approach to problem-solving.

Preferred Experience

Google Campaign Manager or other ad serving platformsAdvantage Media ManagerNielsen ScarboroughSelf-serve streaming platformsProgrammatic ad buying platform experience a plus

Benefits

11 paid holidaysGenerous paid time offMedical insurance with 70% employer contributionDental and vision coverage401(k) with employer contributionDiscretionary annual bonus programFlexible hybrid work environment

We operate a flexible work environment, with the expectation of a minimum of 3 days a week in the Providence office.

To apply for this position, please submit your resume to [email protected]. We encourage applications from candidates of all backgrounds and experiences.

RDW Group, Inc. is proud to be an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. We are committed to creating an inclusive environment for all employees and prohibit discrimination or harassment of any kind. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, religion, nationality, veteran status or sex. All employment decisions are based on qualifications, merit, and business needs.