July 17, 2026

Media Planning and Buying Specialist

Butler/Till Rochester, New York

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. Key Outcomes & Responsibilities Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations Collaborate with senior team members to share campaign learnings with direct and cross‑functional peers, informing broader strategies and future planning efforts. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

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