Media Planning Manager (211595)

Aquent Talent is partnering with a leading global organization that is revolutionizing how customers discover and engage with brands. This is an exciting opportunity for a highly-motivated individual to step into a pivotal role, driving the strategic vision and execution of consumer-facing paid media campaigns. As a key contributor, you will be instrumental in fostering brand loyalty and identifying new growth avenues by owning the end-to-end media approach and investment strategies for diverse brand marketing initiatives. Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agencies and internal activation teams to translate business objectives into media campaign strategies.Partner closely with internal stakeholders on the broader marketing campaign strategy as the paid media expert.Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources.Advise leadership and stakeholders on the reasoning behind decisions and recommendations.Navigate a highly-matrixed organization and represent the team with integrity and self-sufficiency.Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible.Contribute insights to advertising portfolio strategy and investment models.Apply a data-driven approach to determine optimal channel mix for priority audiences based on business objectives.Ensure high standards across media planning and implementation while coordinating with multiple stakeholders, including campaign managers, marketing teams, measurement partners, and creative and content teams.Demonstrate strong results orientation, help develop roadmaps and goal tracking, and work with industry partners and social platforms.Combine skills as a strategist, project manager, and analyst to implement media best practices and support campaign optimization.Build strong relationships and collaborate closely with various stakeholders across lines of business. About Aquent: