Media Planning Manager

The Marketing Manager, Media is responsible for leading media strategy, planning, execution oversight, and budget management across the AZO and Estroven brands within i-Health. The position owns day-to-day media strategy consultation, annual planning development, agency performance management, and execution readiness for major campaign launches and business priorities. Lead detailed review and evaluation of media agency annual plans.Analyze media strategies, channel recommendations, investment levels, audience approaches, and expected business outcomes.Provide strategic feedback and recommendations to improve plan effectiveness and alignment with organizational goals.Partner with Brand and Marketing Leadership to identify opportunities for media investment optimization and achievement of 2027 business objectives.Support development of integrated media plans that balance brand-building and business-driving priorities. Lead planning and execution activities required to launch Q1 media programs, with a particular focus on January activation readiness.Beginning in late October and early November, coordinate strategic planning and operational execution across media, influencer, content, and agency partners.Ensure all campaign assets, media placements, budgets, timelines, and stakeholder approvals are completed in advance of launch deadlines.Monitor launch execution and proactively identify risks, opportunities, and optimization strategies.Facilitate successful integration of media, influencer, and content initiatives to maximize campaign effectiveness. Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.7+ years of experience in media strategy, media planning, integrated marketing, or related functions.Strong understanding of national media, digital media, retail media, influencer marketing, and media budgeting processes.Experience managing agency relationships and evaluating media recommendations.Demonstrated ability to influence cross-functional stakeholders and senior leadership.Strong analytical skills with experience translating performance data into strategic recommendations.Excellent project management, communication, and organizational skills.Experience managing multi-million-dollar media budgets preferred.