Media Programmatic Manager

The performance media group (ZTD) is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the media and account services teams in managing client relationships. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. Responsibilities: Performance Management • Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Zimmerman to increase share of budgets • Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization • Able to make compelling arguments based on data and results for more client data access • Hands-on execution and management of day-to-day performance of client campaigns • Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth • Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities • Execute OMNI and 3rd party planning, activation & measurement tools as client needs dictate Requirements: • 3-5 years of experience managing client campaigns with proven track record of client success with recent managerial experience in performance or direct-response online advertising • Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance • Experience managing online Display, Paid Search, Social, and Mobile campaigns • Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms • Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus • Proactive, self-starter, capable of setting goals and reporting progress • Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure • Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions • Ability to multi-task, prioritize, and balance time across several clients, multiple partner relationships, and internal initiatives on a daily basis.