Media Relations Manager

The Manager, Public Relations Strategy will lead and execute proactive and strategic media relations efforts that elevate Accu Weather’s global brand, reinforce our position as the most accurate and most used source of weather forecasts and warnings in the world, and amplify our mission of saving lives and protecting property. The Manager, Public Relations Strategy will report directly to the Vice President of Corporate Communications and will have one direct report, the Media Relations Supervisor.This role is responsible for developing and maintaining strong relationships with national, regional, and trade media; securing high-impact coverage; shaping compelling narratives around Accu Weather’s Superior Accuracy, products, innovation, leadership, and enterprise solutions; and supporting executive visibility. The Manager, Public Relations Strategy will serve as a key spokesperson and strategic advisor, ensuring consistent, timely, and accurate messaging across earned media channels in a fast-paced, high-visibility environment.Key Responsibilities Develop and execute comprehensive media relations strategies aligned with corporate priorities, product launches, major weather events, research releases, partnerships, and company milestonesCultivate and maintain strong relationships with reporters, editors, producers, and influencers across national, business, technology, science, trade, and broadcast mediaDraft, edit, and oversee the distribution of press releases, media advisories, statements, talking points, FAQs, and executive messagingLead proactive media outreach to secure coverage highlighting Accu Weather’s Superior Accuracy, innovation, thought leadership, Accu Weather For Business solutions, and the Accu Weather NetworkServe as a primary media contact and spokesperson; manage inbound inquiries and coordinate interviews with executives, meteorologists, and subject matter expertsPartner cross-functionally to ensure message alignment and maximize media impactManage communications during significant weather events and time-sensitive situationsMonitor media coverage, analyze results, and provide reporting and insights to leadershipSupport executive visibility initiatives and thought leadership opportunitiesMaintain organized media lists, press materials, messaging documents, and coverage archivesWork with external PR agencies or vendors as neededBe available to work outside of normal business hours, including nights and weekends, as needed based on company needs and eventsPerform other duties as assignedRequired Qualifications Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field2-4+ years of progressive experience in media relations, public relations, or corporate communicationsProven track record of securing national and top-tier media coverageExceptional writing, editing, and storytelling skillsExperience serving as a spokesperson and managing media inquiriesStrong understanding of AP Style and media best practicesAbility to thrive in a fast-paced environment, particularly during high-profile weather eventsPreferred Qualifications Experience in broadcast, science, technology, or weather-related communicationsFamiliarity with media monitoring and distribution tools Experience supporting executive communications and thought leadership platformsBackground working with B2B and B2C brandsSkills & CompetenciesStrategic thinker able to translate complex scientific and technical information into compelling media narrativesStrong relationship-building and interpersonal skillsExcellent organizational and project management abilitiesCalm, decisive, and solutions-oriented under pressureCollaborative team player with the ability to work independentlyHigh level of professionalism and sound judgmentProficiency in Microsoft Office and digital collaboration toolsAbout AccuweatherAccu Weather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and…