Media Relations Strategist for Restaurants

We are searching for an entrepreneurially-minded Media Relations Strategist. For this position, we prize technical ability, curiosity and experience in restaurants. Previous PR experience in hospitality is a must. Select Job Responsibilities • Create comprehensive and thoughtful public relations strategies for partners to maximize exposure • Conduct proactive media outreach via print, online, broadcast, radio media • Draft story, messaging and talking points • Identify, maintain and curate database of top tier local, regional and national media contacts • Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries • Entertain media regularly • Qualify media interest in story development • Execute media training, where necessary • Oversee creation of press kit and multimedia library • Create custom new media vehicles for better storytelling • Monitor and respond to media successes • Coordinate media shoots and segments • Measure and report • Interface with team members in other disciplines for strong coordination of integrated marketing campaigns • Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure • Conduct Community Outreach on behalf of all Partners and maintain trackers • Conduct outreach for Chef events (outreach and ownership) • Maintain Memberships • Develop and manage Community Calendars • Monetize the discipline on behalf of a business’ bottom line, wherever possible • Serve as an Account Lead for multi-disciplinary accounts • Develop a trusting and successful relationship with the partner and manage the internal team’s success • Lead communication internally and with partners, including weekly check-ins and updates on initiatives Professional Skill Set Responsibilities • Cultivate career path and actively seek professional development opportunities alongside the company • Tell us what we do not know with regular candor • Brainstorm and innovate to improve company, job, and partners • Maintain a nuanced understanding of media relations strategy and current media landscape • Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes • Develop a keen understanding of measurement and reporting tools in media relations