April 10, 2025

Media Specialist

Planit Advertising, Inc. Baltimore, Maryland

Essential Functions • Work with senior media team members to further develop • strategic, integrated media campaigns. • In addition to traditional media channels (TV, radio, print, OOH), this position is also responsible for planning and negotiating OTT, digital audio and programmatic display campaigns, including all necessary management, • tracking, and digital reporting. • Leverage internal and external research tools to pull audience, • competitive, market, and channel insights during planning • Develops and maintains media flowcharts, authorizations, • and production schedules/asset summaries • Negotiates and contracts media buys, including added-value • Organizes and maintains vendor contracts, audience and media • research, historical documentation, and reports • Works with client, creative, & account teams to issue creative assets • to vendors & QA all tags and placements • Works with vendors to ensure full delivery of ordered buys • Manages post logs and incorporates results into client reports, based on varying client needs • Reviews, approves, and processes media billing monthly • Regularly reconciles budgets and performance, and promptly alerts • account team of any issues • Crafts well thought-out and researched POVs on client and agency opportunities • Experience setting up and managing digital ad campaigns in Campaign Manager (dcm). • Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs • Able to flexibly manage complex processes in a fast-paced environment • Entrepreneurial mind with the ability to multitask and handle multiple • campaigns at a time • Strong interpersonal skills to foster internal and external relationships • Bachelor's degree in related field

Create an account to see the full posting, access our search engine, and more.

Looking For Similar Jobs?