Media Strategist

To achieve this goal, this person will pursue three strategies: • Flawlessly plan, manage, optimize, and report on paid digital media executions • Be an expert in the ways of all digital media ads platforms • Combine data analysis with best practices to exceed client expectations Responsibilities Planning • Work with cross-functional teams inclusive of creative, media and data, to determine optimal campaign strategies that achieve client business objectives • Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging digital ad platforms • Maintain knowledge of client's business, goals and KPIs Qualications • 3-5 years of digital media experience a plus; experience working in a media planning or buying position in an agency setting preferred • Intermediate to advanced skills in Excel (pivot tables and advanced formulas) • Understanding of fundamental ads metrics and media math • Ability to work well within a team environment • Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations • Experience or working knowledge of digital media tools and platforms, including native social media ad platforms (MBM, Snap Ads Manager, TikTok Ads, etc.) Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. About the Company: Helen + Gertrude