Media Strategist, Paid Media Planning

You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team. Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.Oversee day-to-day execution of media campaigns including managing budgets and pacing, working with team members and external vendors to optimize campaigns, and generating client-facing insights and recommendations.Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performingWork collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects