Media Strategy Leader

Media Strategy Leader The ideal candidate has experience managing and scaling advertising campaigns across various channels, leveraging traditional and digital marketing expertise. About the Role • Drive paid media strategy for key brands, encompassing full-funnel media plans focusing on paid search, social media, and CTV advertising. • Develop short- and long-term media budget forecasts and plans, utilizing performance data to drive informed decisions on a monthly, quarterly, and yearly basis. Key Responsibilities • Function as a media thought leader and subject matter expert for the team, with comprehensive knowledge of media planning, performance, platforms, and their capabilities.