Media Supervisor, Paid and Organic Search

Walz Tetrick Advertising is hiring a Media Supervisor to lead integrated paid search and SEO strategy across client accounts. The role owns search performance, guides junior team members, collaborates across agency disciplines, and helps clients adapt to evolving search experiences, including AI-driven discovery.

Responsibilities

Lead paid search and SEO strategy across a portfolio of client accountsPlan, build, and optimize campaigns across Google Ads, Microsoft Ads, SA360, and other relevant platformsDevelop campaign structures, bidding strategies, budgets, targeting, keyword strategies, and testing roadmapsMonitor pacing and performance with a focus on revenue, leads, conversions, ROAS, CPA, and other client business outcomesTranslate complex performance data into clear insights, optimizations, and strategic recommendationsIdentify opportunities across search, Performance Max, Demand Gen, YouTube, and emerging search inventoryDevelop SEO strategies across technical SEO, content, on-page optimization, keyword research, local SEO, and authority developmentConduct keyword, competitive, content, and search landscape research to uncover opportunities for organic growthPartner with content, web, development, UX, and client teams to turn SEO recommendations into actionEvaluate paid and organic search together to understand demand, visibility, competitive pressure, and growth opportunitiesUse insights from each discipline, including keyword trends, search queries, competitive activity, landing-page performance, and consumer intent, to strengthen the overall search strategyHelp clients adapt as discovery evolves through AI Overviews, AI Mode, answer engines, generative AI platforms, and other emerging search experiencesEnsure strong campaign QA, measurement, conversion tracking, documentation, and platform best practicesUse automation, Smart Bidding, scripts, AI, and other tools to improve performance and team efficiencyServe as a trusted search partner to clients and internal account teams, clearly communicating performance, opportunities, risks, and recommendationsLead client presentations and contribute to annual planning, QBRs, POVs, and broader strategic recommendationsProvide direction, mentorship, and QA support to junior search team membersCollaborate closely with Media Planning, Analytics, Account Service, Creative, Web, and other agency teamsHelp strengthen WTA’s search capabilities through improved processes, documentation, testing, automation, and knowledge sharing
Skills

5+ years of search marketing experience, including meaningful hands-on experience in both paid search and SEOStrong working knowledge of Google Ads and Microsoft AdsExperience with tools such as Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, or similar platformsStrong understanding of Smart Bidding, conversion tracking, attribution, keyword strategy, search intent, technical SEO, content optimization, and local searchFamiliarity with AI-driven search, generative engine optimization, answer engine optimization, and the changing role of search in consumer discoveryAbility to analyze complex data and turn it into a clear, actionable storyStrong attention to detail and a consistent commitment to qualityExperience managing multiple clients, accounts, priorities, and deadlinesConfidence presenting recommendations and leading strategic client conversationsAbility to coach junior team members while independently owning strategy and executionA curious, proactive mindset and a genuine interest in testing new technologies, tools, and approachesExperience with SA360 is a plus
Benefits

401(k) with an employer matchLong-term disability insuranceDental insuranceHealth insurance; the agency pays 90 percent of employees’ premiums, with an option to add a spouse and familyGenerous paid time off, including days to volunteer at a charity of your choiceWork from anywhere on Friday (in-office Monday through Thursday)
Company Overview

WTA is a full-service advertising agency in the Kansas City, MO area. It was founded in 1967, and is headquartered in Mission, Kansas, USA, with a workforce of 51-200 employees. Its website is http://wtads.com/.