Mediabistro is hiring: Vice President, Marketing - Advertising + Analytics in Na

Our mission is to win, serve, and entertain our fans, community, and one another by living through our values in everything we do. The ideal candidate will be an innovative and results-driven leader with a blend of strategic vision, creativity, and analytical expertise to optimize campaigns and deliver measurable outcomes.As a key member of the leadership team reporting to the SVP, Brand Marketing, this role will work cross-functionally to ensure all marketing initiatives align with the organization’s long-term strategy and mission. The Vice President of Marketing – Advertising + Analytics must be a strong collaborator, a champion of brand integrity, and a mentor to a team of marketing professionals. We seek someone who thrives in a fast-paced, team-oriented environment, with a passion for football and Nashville.ResponsibilitiesDevelop and execute marketing strategies to enhance brand awareness, generate leads, and drive fan engagement across all platforms and channels for both Tennessee Titans and Nissan Stadium.Identify target audiences through research and analysis, develop tailored marketing strategies to engage them, and drive conversion through data-driven insights and strategic campaigns.Oversee all paid marketing efforts, including traditional advertising, paid search, social media advertising, and affiliate marketing.Lead digital marketing initiatives, including website and app development, SEO, SEM, email, SMS, and YouTube strategy, ensuring alignment with business goals.Establish and track key performance indicators (KPIs) to assess marketing effectiveness, using data-driven insights to optimize campaigns.Utilize analytics to identify trends, optimize strategies, and drive measurable impact on engagement and revenue.Collaboration & Relationship ManagementPartner with internal stakeholders, including Content & Creative, Strategy & Analytics, Corporate Partnerships, Ticket Sales, and Stadium Events to develop integrated marketing strategies.Act as a strategic leader, advocating for brand consistency and alignment while ensuring collaboration across departments.Build and maintain relationships with external agencies and vendors to enhance media buying, growth marketing, and brand reach.Leadership & Team DevelopmentCoach and develop a diverse team of marketing professionals, fostering a culture of personal growth, innovation, and collaboration.Oversee budget management, ensuring financial responsibility while maximizing marketing impact.Stay ahead of industry trends and emerging marketing technologies to keep the Titans at the forefront of a changing media landscape.QualificationsStrategic thinker with a results-driven mindset, capable of translating vision into actionable plans and measurable outcomes.10-12 years of marketing experience, with hands-on knowledge across various marketing tools (SEO, Paid Social, Web, Email, etc. Only candidates selected for further consideration will be contacted.