Merchandiser, Marketing ​/ Advertising ​/ PR

The Merchandiser is responsible for all aspects of driving our Brands portfolio of products, including: executing the vision and voice of each brand, managing the day-to-day execution of brand strategy and playing a key role in the overseeing of the full product management life cycle as product moves from conception to market. Essential Duties And Responsibilities • Work with Sr Brand Management to develop business, brand, and channel road maps for brand innovation, growth and health. • Brand Champion - ensure and champion understanding of brand voice and vision throughout a multitude of activation activities: • Packaging Development • Work with licensor, engineering, creative and purchasing to see packaging through concept to market • Catalog Creation • Work with licensor, creative teams to create seasonal catalogs • Selling Assets • Help develop seasonal selling assets like order forms, flyers, presentations • Call Center Promotional Calendar • Work with the Call Center team to layout promotional plan • Work with creative to build necessary eblasts to support plan • Coordinate and lead monthly meetings • Coordinate sample shipments • Work with PD/Merch to coordinate samples to Sales, licensor, customers, etc. • Direct Marketing/Fixture programs • Work with creative and purchasing team to implement fixture/signage program • Work with marketing team to help build out initiatives to support brand strategies/goals • Organize product imagery with Digital team • Work with photography team to ensure we have images for catalog and other needs each season. • Work to develop brand and product collaborations, partnerships, and CSR for each brand • Other duties may be assigned Relationship Management • Build strong relationships with internal cross functional teams (Packaging, Graphics, Digital, Merchandising, Sales, Design, PD, etc.)