Meta Ads Manager

Job Description Role Overview: Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across Meta channels. This role is responsible for planning, executing, and scaling high-performing paid media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and Cost per acquisition KPIs.Key Responsibilities: Paid Media Strategy & Execution- Plan, launch, and manage paid advertising campaigns across Meta- Own budget pacing, scaling, and ROI-driven optimizationPerformance Optimization- Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client- Test audiences, creatives, copy, landing pages, and offersLegal Lead Funnel & Intake Alignment- Collaborate with intake teams to ensure lead quality alignment- Track leads from first click through signed caseExternal Vendor Management- Manage and oversee external paid media vendors and agencies- Act as primary point of contact for vendor performance and accountability- Manage large ad spend budgets and ensure ROI-driven execution- Identify performance gaps and drive corrective actionReporting & Analytics- Build and maintain dashboards and weekly/monthly performance reports- Provide actionable insights and recommendations to leadershipQualifications: 3+ years of paid media management experienceStrong expertise in Meta Ads, Google Ads a plusExperience with lead generation, CRM tracking, and attributionWhat Success Looks Like: Consistent generation of high-quality legal leadsReduced cost per signed client over timeClear visibility into ROI and scalable campaign performanceCompany Description: Company Description An enterprise of several independent companies in the areas of Legal, Medical, and AI TechnologyCompany Description An enterprise of several independent companies in the areas of Legal, Medical, and AI Technology#J-18808-Ljbffr

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