A company is looking for a Meta Ads Specialist to manage and optimize paid advertising campaigns. Key Responsibilities Develop and manage paid campaigns on Meta platforms to drive customer growth and sales Collaborate with the creative team to launch and improve various ad formats Track and optimize campaign performance daily using relevant KPIs Required Qualifications Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent experience) 3+ years of experience running and scaling Meta Ads campaigns, preferably in e-commerce Proven success in meeting ROAS goals and performance targets in DTC marketing Strong skills with Meta Ads Manager and campaign tracking tools Knowledge of customer funnels and optimization for higher conversions
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