Meta Advertising Campaign Specialist

Job Opening A company seeks a Paid Social Marketing Specialist to develop and execute Meta advertising campaigns for client acquisition. Key Responsibilities • Translate business objectives into strategic Meta media plans and oversee audience targeting, creative testing, and budget management • Create end-to-end campaigns in Meta Ads Manager, ensuring proper configuration of lead generation tools • Analyze campaign performance, optimize bids and budgets, and generate reports to inform key stakeholders Required Skills • 2-3+ years of hands-on experience with Meta Ads Manager for performance and lead generation campaigns • Proven ability to launch campaigns from scratch, including Business Manager setup and event tracking • Data proficiency with GA4 basics, UTM discipline, and expertise in pivot tables and VLOOKUP/INDEX MATCH • Understanding of creative development that aligns with industry regulations • Strong project management skills to handle multiple campaign launches simultaneously Benefits • Opportunity to work on high-profile client accounts • Potential for professional growth and development • Competitive salary and benefits package