Meta Advertising Specialist As we broaden our digital reach, we're on the lookout for an experienced Meta Advertising Specialist with a strong background in executing performance-driven campaigns for Consumer Packaged Goods (CPG), particularly within the food and beverage sector. Your CPG knowledge, audience insights, and testing methodologies will be crucial in driving measurable growth, enhancing ROAS, and bolstering brand-building efforts in our high-volume paid social programs. • Craft comprehensive paid social strategies addressing different stages of the funnel (awareness, consideration, conversion) tailored to CPG consumer behavior. • Conduct extensive audience research, segmentation, and competitor analysis to pinpoint high-performing cohorts.
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