Meta Strategist

You will partner closely with Creative, Retention, E-commerce, and Analytics teams to develop thumb \stopping ad campaigns across TOF (top-of-funnel) and BOF (bottom-of-funnel) objectives, optimize audience strategies within Meta’s Andromeda ML framework, and build reporting systems that keep leadership informed and the team accountable. Success in this role is measured not only by performance metrics, but also by creative partnership, strategic thinking, and your ability to elevate the broader team. Develop, launch, and manage full funnel Meta ad campaigns across TOF prospecting, BOF retargeting, and retention objectives.Own daily optimizations at both granular (ad, ad set) and high-level (campaign, account) viewpoints to maximize performance.Leverage deep understanding of Meta’s Andromeda ranking system to optimize ad delivery, auction competitiveness, and signal quality.Structure campaigns and ad sets to work with Andromeda’s ML-driven optimization, including strategic use of Advantage+ campaigns, broad targeting, and signal enrichment.Continuously test and refine bidding strategies, audience segmentation, and conversion events to maximize ROAS and reduce CPA.Stay current on Meta platform changes, algorithm updates, and beta features; proactively adapt strategies accordingly. Collaborate with the Creative team and recommend new concepts, formats, and messaging angles based on performance insights.Build and write creative briefs independently, translating performance data and strategic priorities into clear direction for designers and content creators.Analyze creative performance data to identify winning concepts, hooks, formats, and messaging themes across TOF and BOF.Build and maintain a creative testing framework with clear hypotheses, naming conventions, and documentation.Monitor creative fatigue and proactively plan refresh cycles to sustain performance. 3–5+ years of hands-on experience managing Meta Ads at scale ($500K+/month in spend).Strong working knowledge of Meta’s Andromeda ad ranking system and how it impacts delivery, auction dynamics, and performance optimization.Demonstrated ability to analyze and optimize ad creative performance across TOF and BOF, with a portfolio of data-driven creative decisions.Proven ability to write and build creative briefs independently, translating data into actionable creative direction.Proficiency in DOMO for building dashboards, creating data flows, and generating automated reports.Advanced analytical skills with comfort working across large data sets to extract meaningful insights.Experience with Shopify and ecommerce attribution models.Strong understanding of full funnel paid media strategy in a DTC environment.Experience with tools like Triple Whale, Northbeam, or similar attribution platforms preferred.Knowledge of complementary paid channels (TikTok Ads, Google Ads, Snapchat Ads) a plus.Comfortable in a fast paced, high growth DTC environment where priorities shift quickly.Willingness and ability to travel to Miami HQ on a quarterly or monthly basis as needed.