Mgr Marketing-Public Relations

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include: The Marketing Manager, under the direction of the Regional Marketing Director, develops and executes strategic marketing initiatives that drive patient acquisition, engagement and retention across Baylor Scott & White Health service lines, facilities and physician practices. This role uses market research, consumer insights and performance analytics to identify growth opportunities, optimize the patient journey from awareness through long-term loyalty, increase awareness and utilization of MyBSWHealth, and deliver measurable business results. Healthcare marketing experience preferred.Experience in patient acquisition, retention marketing, CRM, digital marketing and/or analytics-driven marketing strongly preferred.Experience with healthcare consumer data, marketing performance reporting and ROI measurement.Experience developing growth strategies tied to appointments, service line growth, customer engagement or other measurable business outcomes.Certification or advanced training in digital marketing, analytics, CRM platforms or marketing technology preferred.