Job DescriptionJob DescriptionAdvertising & Engagement SpecialistUS-MI-LansingJob ID: 2025-8174Type: Regular Full-Time# of Openings: 1Category: Public RelationsFarm Bureau CenterOverviewAdvertising & Engagement Specialist ObjectiveTo recommend, develop, implement, and maintain specific advertising programs to increase the effectiveness of Farm Bureau Insurance Field Force sales, marketing and public relations efforts. To serve as the administrator of the agent cooperative program and to organize and plan the ordering and distribution of promotional swag items.ResponsibilitiesAdvertising & Engagement Specialist ResponsibilitiesRecommend, develop, implement, and maintain agent advertising programs to increase the effectiveness of the Field Force sales, marketing and advertising efforts. Coordinate and enforce program rules and regulations. Set up and maintain agent co-op files.Research, develop and share opportunities with agentsQualificationsAdvertising & Engagement Specialist QualificationsRequiredBachelor's degree in communications, advertising, media studies, or public relations required. PreferredTwo years agency experience required with a familiarity with media, advertising and public relations procedures preferred.
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