Morsel, Inc. is hiring: Creative Strategist in St. Louis

Full-Time in United States Remote (any location) - Senior - CreativeDirector of Creative StrategyAccelerated Growth Studio (AGS) is looking for a Creative Strategist to lead, build, and scale our creative strategy department. We aim to have the director of creative strategy build out a team of creatives to continue to deliver a high-performancing creative strategy for our D2C clients. If you have a deep understanding of performance marketing, ad creative trends, and team management, this role is for you.What You’ll DoOwn and drive creative strategy across clients’ paid media channels (Meta, TikTok, Google, etc. ).Analyze ad performance data at scale using Motion boards, platform analytics, and conversion data to identify trends and guide creative direction.Develop and deliver high-impact, data-driven ad briefs (approx. 10 per client bi-weekly) to ensure all creative is performance-optimized and engaging.Push the boundaries of ad creative by testing and iterating new formats, hooks, and storytelling techniques.Build, lead, and mentor a team of creative strategists, designers, and video editors, ensuring top-tier execution and high creative output.Implement scalable creative processes to manage high ad volume and rapid iteration.Provide structured feedback and direction to optimize creative effectiveness and ensure alignment with brand goals and media strategies.Co-manage the creative strategy business unit, looking after the Profit and Loss of the channel, expense planning, channel goals and channel growth.Act as the creative thought leader in client meetings, presenting creative insights, trends, and strategies.Work closely with Project Managers, Media Buyers, and Account Strategists to align creative efforts with campaign objectives and performance data.Collaborate with external partners and internal stakeholders to streamline creative workflows.Innovation & Industry LeadershipStay ahead of industry trends to push creative boundaries and drive high-performing ad concepts.Continuously research and implement new ad formats, hooks, and creative frameworks to improve engagement and conversions.Optimize the creative development process using automation, AI-powered tools, and data insights to scale creative production efficiently.What We’re Looking For5-7+ years of experience in creative strategy, performance marketing, or digital advertising.Proven ability to develop and lead creative teams in a high-volume, high-velocity performance marketing environment.Deep expertise in multi-channel paid media creative strategy (Meta, TikTok, Google, etc.