Multi-Media Advertising Account Executive

Company Overview CUMULUS | York, PA Our local stations in the York – Lancaster –Reading, PA area include WARM 103.3 (WARM-FM), 96.1 SOX (WSOX-FM), I 105 (WIOV-FM), NEWSTALK 93.9 & 910 WSBA (WSBA-AM) and CBS SPORTS RADIO 1440 York (WGLD-AM) and CBS SPORTS RADIO 98.5 & 1240 Reading (WIOV-AM). The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. Key Responsibilities: • Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives • Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client • Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform • Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients • Represent the full suite of products and services as marketing solutions to new and existing clientele. Qualifications: • Proficient in Microsoft Office suite, social networking platforms and CRM tools • Excellent communication skills • Passion for developing new business relationships in an outside sales role • Enjoy presenting to clients of sales opportunities and post-sale successes • Strong understanding of lead generation and ability to connect with viable prospects • Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business • Self-motivating and entrepreneurial spirit • Positive and friendly with a willingness to collaborate • High energy and passion for sales • Flexible, creative and curious • Digitally savvy