Multi-Media Advertising Account Executive

Company Overview

CUMULUS | Wilkes Barre - Scranton, PA features great brands including: WMGS FM, Adult Contemporary Magic 93, WBHT FM, HOT Adult Hits, WBSX FM, 97.9 X Active Rock and WSJR/WBHD FM, CAT Country 93.7 & 95.7 as well as our Cumulus Digital portfolio of products. The cluster radio stations reach a quarter of a million listeners on a weekly basis. C-Digital is our portfolio of Digital Advertising Products for Local Businesses.

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Position Overview

The Multi-Media Advertising Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities

Key Responsibilities & Qualifications

Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectivesDeliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the clientAbility to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platformCommitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clientsRepresent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programmingAbility to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platformExcel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all timesFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysisCollaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

Proficient in Microsoft Office suite, social networking platforms and CRM toolsExcellent communication skillsPassion for developing new business relationships in an outside sales roleEnjoy presenting to clients of sales opportunities and post-sale successesStrong understanding of lead generation and ability to connect with viable prospectsComprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new businessSelf-motivating and entrepreneurial spiritPositive and friendly with a willingness to collaborateHigh energy and passion for salesFlexible, creative and curiousDigitally savvy

Pay Range

USD $30,000.00 - USD $60,000.00 /Yr.

Pay Range

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).