NAL Digital Marketing Manager

**NAL Digital Marketing Manager**

**Location**

Houston, Texas

**Function**

Marketing & Strategy

**Reporting Line**

Reports to: NAL Digital Director

Direct Reports:

* Marketing Communications Specialist

**Position Summary**

The NAL Digital Marketing Manager is responsible for developing and executing the marketing strategy for North America Land (NAL) Digital. This role serves as the bridge between market intelligence, customer needs, business strategy, and marketing execution to drive growth and market positioning across the U.S. and Canada.

The position requires a highly strategic marketing professional who can transform market insights into actionable business plans, identify growth opportunities, influence product direction through customer and market feedback, and lead marketing initiatives that enhance customer engagement and business performance.

The successful candidate will balance analytical rigor with execution capability, ensuring insights translate into measurable business outcomes.

**Key Responsibilities**

**Market Intelligence & Customer Insights**

* Monitor industry trends, customer demand, competitor activity, and market opportunities across North America.
* Develop and maintain a strong understanding of the digital energy landscape and customer challenges.
* Leverage internal and external market intelligence sources to identify growth opportunities and emerging market trends.
* Analyze customer, market, and business data to support strategic decision-making.
* Produce actionable insights and recommendations for business leaders.

**Marketing Strategy**

* Develop and execute the NAL Digital marketing strategy aligned with business objectives.
* Define target markets, customer segments, value propositions, and key messaging.
* Identify strategic opportunities for market expansion, customer engagement, and revenue growth.
* Partner with business leaders to establish annual marketing priorities and performance metrics.
* Recommend marketing investments and initiatives based on market intelligence and business needs.

**Product & Commercial Alignment**

* Act as the voice of the customer and market within the organization.
* Partner closely with product management, technology, commercial, and operational teams.
* Gather and communicate customer feedback, market requirements, and competitive insights to support product development and positioning.
* Ensure product messaging aligns with market needs and customer expectations.

**Marketing Execution & Campaign Management**

* Lead marketing campaigns, industry events, trade shows, customer engagement activities, and external communications.
* Support development of content and thought leadership, digital marketing initiatives, and market-facing communications.
* Collaborate with corporate marketing and communications teams to ensure alignment and consistency.
* Measure and report on campaign effectiveness and return on investment.

**Leadership**

* Provide leadership and direction to marketing personnel supporting NAL Digital.
* Foster a customer-focused, data-driven marketing culture.
* Drive continuous improvement in marketing processes, tools, and capabilities.

**Success Profile**

The ideal candidate:

* Thinks strategically while maintaining a bias toward execution.
* Uses data and market intelligence to make business recommendations.
* Avoids "analysis paralysis" and converts insights into measurable actions.
* Understands customer needs and market dynamics.
* Can influence stakeholders across product, commercial, technology, and business leadership teams.
* Possesses strong business storytelling and executive communication skills.

**Key Performance Indicators**

* Growth of qualified market opportunities.
* Marketing campaign effectiveness and engagement metrics.
* Customer and stakeholder satisfaction.
* Strategic market insights delivered to business leadership.
* Contribution to product positioning and go-to-market initiatives.
* Successful execution of marketing events and customer engagement activities.

**Qualifications**

**Required**

* Bachelor's degree or equivalent professional experience.
* Minimum 5+ years of experience in marketing, strategic marketing, product marketing, market intelligence, or related disciplines.
* Experience developing and executing marketing strategies that drive business results.
* Strong analytical and business acumen with the ability to interpret market data and translate it into action.
* Experience managing cross-functional stakeholders and influencing decision-making.
* Excellent communication, presentation, and strategic planning skills.

**Preferred**

* Experience within the energy, technology, digital solutions, industrial technology, software, or oilfield services industries.
* Experience supporting U.S. and Canadian markets.
* Familiarity with market intelligence platforms, analytics tools, and customer insight methodologies.
* Experience supporting digital products, software solutions, data analytics, AI-enabled technologies, or technology commercialization efforts.
* Previous people leadership experience.

**ALL APPLICANTS FOR U.S. ROLES MUST CAREFULLY READ ALL THE SUPPLEMENTAL U.S. SPECIFIC INFORMATION LISTED BELOW.**

SLB is committed to a culture where everyone feels like they belong. To learn more about our diversity, equity, and inclusion commitments, please visit our [Diversity & Inclusion | SLB (slb.com)](https://www.slb.com/about/who-we-are/diversity-and-inclusion.) page for more information.

When certifying your application, you are also certifying on reading and understanding all of the below supplemental information. For purposes of the application and the below information, Company shall be defined to mean SLB. Please note that the below supplemental information and the employment application are **NOT** a contract.

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Company policy is to provide every individual a fair and equal opportunity to seek employment and advancement at the Company without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship, genetic information, veteran or military status, disability, creed, ancestry, pregnancy (including pregnancy, childbirth and related medical conditions), marital status or any factors protected by federal, state, or local laws. We are an "Equal Opportunity Employer". For more information please, refer to the latest version of "Know Your Rights" poster and the "Pay Transparency Nondiscrimination Poster" located here: [https://www.dol.gov/agencies/ofccp/posters.](https://www.dol.gov/agencies/ofccp/posters) The Company is a VEVRAA Federal Contractor - priority referral Protected Veterans requested.
2. **REASONABLE ACCOMMODATIONS**

The Company will endeavor to make a reasonable accommodation / modification to the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operation of our business, in accordance with applicable federal, state, and local law. If you believe you require such assistance to complete the application or to participate in the interview process, please contact [[email protected]](mailto:[email protected]) to request assistance. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to.
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Pursuant to the Immigration Reform and Control Act of 1986, all applicants who are offered and accept employment must produce documents establishing their identity and authorization for employment in the United States. These documents must be produced no later than seventy-two (72) hours after employment commences. In addition, all applicants who are offered and accept employment will be required to verify their employment authorization under oath by signing a USCIS Form I-9. SLB is an E-Verify employer.
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