Native Media Buyer Job at Launch Potato in Baltimore

Content Summary: Native Media Buyer at Baltimore, for Launch Potato WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. At a minimum, expertise with Taboola or OutbrainYOUR ROLEYou will contribute to and eventually own our Native media buying efforts (Taboola, Outbrain, Revcontent, and more) for multiple brands within Launch Potato's portfolio of companies. (This role will NOT support Social Media Buying, it will purely focus on scaling our Native Media Buying efforts and your profile needs to reflect this)You'll support the User Acquisition team with processes, reporting, and operations, while gaining hands-on experience with LP and our brands, with a path toward P&L ownership. )Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategiesWork cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and marginContribute to the evolution of Launch Potato's media buying best practices including creating a native paid media playbook, training team members on native, and moreAssist with hiring and scaling the paid media teamWHAT YOU NEED TO SUCCEED4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagementIn-depth knowledge of Native tools and best practicesProficiency in Excel (Pivot Tables, Vlookups, etc.) We are proud to be an Equal Employment Opportunity company.