Neurovo is hiring: Paid Media Specialist - Meta Advertising Expert in Knoxville

Job DescriptionJob DescriptionAbout the Role We're seeking a skilled Paid Media Specialist with deep expertise in Meta's advertising ecosystem to drive performance across Facebook, Instagram, and other Meta platforms. You'll manage campaigns from strategy through execution, optimizing for maximum ROI while staying ahead of platform changes and best practices. Experience in healthcare is a plus. Key ResponsibilitiesDesign, implement, and optimize paid campaigns across Meta's suite of platforms (Facebook, Instagram, Messenger, Audience Network)Develop audience targeting strategies using Meta's advanced segmentation tools, including custom audiences, lookalike audiences, and interest-based targetingCreate and test ad creative strategies, collaborating with design teams on compelling visuals and copyManage campaign budgets ranging from $100k - 200k monthly, ensuring efficient spend allocationMonitor campaign performance daily, making real-time optimizations to improve KPIsConduct A/B testing on creative, audiences, placements, and bidding strategiesGenerate comprehensive performance reports with actionable insights and recommendationsStay current with Meta's evolving features, policies, and best practicesCollaborate with cross-functional teams to align paid media efforts with broader marketing initiativesRequired Qualifications3+ years of hands-on experience managing Meta advertising campaignsProven track record of managing effective ads with demonstrable ROI improvementsExpert knowledge of Meta Business Manager, Ads Manager, and Business SuiteStrong understanding of Meta's attribution models, conversion tracking, and pixel implementationExperience with campaign objectives across the full funnel (awareness, consideration, conversion)Proficiency in data analysis and visualization tools (Excel/Sheets required; Looker, Tableau a plus)Bachelor's degree in Marketing, Business, or related field (or equivalent experience)Technical SkillsAdvanced knowledge of Meta's campaign structure, bidding strategies, and optimization techniquesExperience with Conversion API implementation and iOS 14.5+ attribution challengesFamiliarity with UTM tracking and Google Analytics integrationUnderstanding of creative formats and specifications across Meta platformsKnowledge of compliance requirements for regulated industries (if applicable)