NielsenIQ is hiring: Sr. Manager, Content Marketing in Chicago

Company DescriptionNIQ is committed to providing brands, retailers and the industry a Full View of consumer shopping behavior. Collaborate with Marketing Leaders- Demand Generation/activation, commercial leads and product marketing teams to create integrated content marketing plans for key priorities, developing content plan, story, and key messages as well as managing the drafting, revisions, and execution of high-quality campaign content.Develop NIQ Centers of Excellence (CoE) content marketing & thought leadership campaigns across integrated channels, while teaming with marketing leads and sales development reps to execute programs; Work with internal or external creative teams to develop compelling communications– email, landing pages, website content, etc.Manage the development and execution of webinar series and live events; Drive cross-functional collaboration with key stakeholders to ensure the successful promotion of all webinars (and support marketing tactics, i.e. emails, registration, reporting to deliver impactful webinar series with high-quality MQLs; Ensure webinar and content syndication programs align with key campaign objectives and KPIs; Savvy with webinar and marketing automation platform technologies.Execute content strategy throughout owned (website, social) and paid (social ads, Google ads) channels, aligning with SEO best practices and leveraging performance analytics to improve engagement and conversion; Develop short-form content, social media posts, marketing emails, marketing landing pages, and collaborate/support SMB Content Lead; Manage SMB marketing campaign content development; creating a clear, engaging story and value proposition for SMB segment.Draft, review, and revise web content for insights, solutions, about, and landing pages, effectively and accurately incorporating NIQ data into content as appropriate.Execute project management practices while partnering with many cross-functional stakeholders to share campaign results, root-cause analysis, and corrective actions.Ensure content maintains brand voice and reaffirms the brand promise of Full View.A Little Bit About YouPassionate, positive attitude who takes initiative and leads peers/stakeholders through new, innovative projects.Equal parts marketer and writer; has a firm understanding of how content takes users through the customer journey to fill the sales funnel.A storyteller, with a talent for simplifying complex stories and concepts through an economy of words, relevant examples, as well as resonant ideas and imagery.Exceptional writing skills in a marketing and communication environment, including editing and proofreading.Strong verbal communication skills and the ability to share and promote ideas across global teams.Understand performance analytics, including how to iterate and optimize content based on feedback and data.Tech-savvy ability to learn and incorporate digital tools into daily use.Ability to grasp complexities and nuances of solutions portfolio and simplify differentiated capabilities into clear marketing content.Qualifications5+ years’ experience in Digital Integrated Marketing in a corporate or agency environment; MUST HAVE experience in Retail CPG business.Bachelor's Degree in Marketing, liberal arts, or business; Master’s degree a plus.Examples that show off your marketing, communication, writing, and project management skills.Great writer that is able to tailor content to various digital and external channels.A strong understanding of B2B content and campaign dynamics, including email and social marketing best practices.Proven success in driving results-oriented content strategies to serve uniquely targeted audiences.Familiarity with SEO and digital marketing best practices.Experience with web, social analytic tools, or an ability to incorporate new tools into regular use.Our BenefitsFlexible working environment.Health insurance.Parental leave.Life assurance.About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. For more information, visit NIQ.com.Want to keep up with our latest updates?Follow us on: LinkedIn | Instagram | Twitter | FacebookOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.