Oct. 10, 2024

North America Product Marketing Manager, SMB Advertising

TikTok Austin, Texas

As part of the SMB Growth team, this role involves close collaboration with multiple in-market sales team, global product marketing, business marketing, and operations teams in a high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert for our ads platform and ecosystem/customers are key skills. - Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions. - Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions. - Understanding of commerce-related business models, with focus on small- and media businesses - Experience working with product teams and influencing the product roadmap with advertising products - Experience in the ad tech or internet industry, with experience in the commerce industry being a huge plus - Experience driving end to end go-to-market planning and execution for advertising products.

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