About the Role: The TikTok SMB advertising team is seeking an experienced product marketing professional with a background in media & advertising to 1. lead go-to-market strategy & operation of our advertising solutions and drive product adoption across our diverse SMB advertiser segments and 2. capture advertiser painpoints to influence the roadmap & next wave of our advertising product suite. As part of the SMB Product Marketing team, this role involves close collaboration with multiple in-market Sales & Agency teams, global Product Marketing & Product Management, Business marketing, and Operations teams in a fast paced and high-growth environment. Responsibilities: • Define the SMB North America product go-to-market strategy for TikTok's ever-evolving ads product suite • Partner with a range of cross-functional teams including Sales, Marketing, Solutions Engineering, Marketing Science & Product Management teams to ensure flawless execution against this strategy • Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solution • Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions. Minimum Qualifications: • Background in performance advertising or paid media • Strong understanding of business models, with focus on small- and media businesses • Experience working with product teams and influencing the product roadmap with advertising products • Experience in the ad tech or internet industry • Experience driving end to end go-to-market planning and execution for advertising products. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
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