Nuuly Associate Manager of Influencer Marketing Job at Nuuly in Philadelphia

Role SummaryNuuly is looking for an Associate Manager of Influencer & Community! This is a player-coach role: the candidate will both execute on their own workstreams and serve as a functional expert who elevates the capabilities of the broader team.This role will report to the Senior Manager, Influencers & Community and is based out of our Home Office in Philadelphia, PA.Role ResponsibilitiesDevelop and maintain paid influencer casting frameworks tied to Nuuly's target customer personas, ensuring strategic alignment across all partnershipsLead end-to-end execution of paid influencer campaigns, including strategic briefing, creator selection, negotiation, contract management, content approval, and performance reportingOwn and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversightNegotiate complex influencer partnerships and contracts, maintaining consistent deal standards and terms across the teamServe as the team's functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics without direct reporting authorityPartner with influencer team members to support creator progression through Nuuly influencer communities, identifying high-potential candidates for further involvementAnalyze campaign performance using CreatorIQ and related analytics tools, driving iterative improvements across the paid influencer programBuild and maintain a database of brand-aligned influencers across tiers and customer segmentsContribute to broader brand marketing strategy, cross-functional campaign planning, and integrated marketing effortsRole QualificationsMinimum 4 years of experience in Brand, Influencer, or Partnership Marketing, or a related roleDemonstrated ownership of influencer campaigns from brief through post-campaign reportingExperience managing agency relationships and overseeing agency-executed campaignsProven track record of negotiating influencer contracts and partnership deals with creators, managers, and agenciesDemonstrate a passion for and understanding of the URBN brands, customers, and productDeep understanding of influencer marketing KPIs, attribution, and performance analyticsProven contract negotiation skills with the ability to hold standards firmly while preserving partner relationshipsExperience using CreatorIQ, GRIN, or other influencer management softwareWilling and able to both think strategically and roll up sleeves as needed, and flex when business priorities changeSelf-starter and strong team player who can act as both a collaborator and an owner/leader#Nuuly #LI-EC1The PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.

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