oilandgas.org.uk is hiring: Advertising and Marketing Communications - Senior Ma

Develop and implement comprehensive marketing engagement strategies to support internal and external objectives ensuring alignment with the operating region's key business priorities and associated key performance indicators.Spearhead the transformation of marketing to leverage new CDP, Marketing Automation, ABM, web and digital capabilities.Develop annual marketing plans for the Digital Energy Division.Activate segment, channel and offer campaigns delivering business goals through integrated digital, physical, and paid media.Own multi-channel paid media strategy and budget for demand generation, customer acquisition and customer saturation for profitable revenue growth, across digital, print and OOH paid media, social media, email marketing, paid search, and influencers.Establish reporting benchmarks for measuring and sharing results on business critical KPIs related to growth and own achievement of KPIs.Develop content and campaign initiatives, ensuring alignment with business objectives and brand identity.Work with agencies, production partners and internal studios to create innovative concepts and designs across various mediums, including digital, print, video and experiential.Drive customer conversion through clearly defined user segmentation analysis, building campaigns which engage key cohorts with compelling content, call-to-action and messaging across digital marketing channels, website experience, sales experience and events.Direct the efforts of multiple marketing agencies to ensure objectives of omnimedia campaigns are met. Bachelor's degree in marketing, or related field.Possess a minimum of 10 years of experience with a proven track record of leadership in digital or growth marketing.Demonstrated experience in Martech transformation.Demonstrated experience in leading large-scale, brand-specific proprietary events.Strong practical understanding of business strategy and international mindset with the ability to work effectively across cultures and matrixed environments.Let us learn about you! This position will be posted until filled.Looking to make an IMPACT with your career?When you are thinking about joining a new team, culture matters. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. This extends to our Candidates and is embedded in our Hiring Practices.At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value.