Pay Per Click Manager who specializes in creating, managing, and optimizing paid search advertising campaigns on platforms like Google Ads and Bing Ads. This includes creating campaign structures, setting up targeting options, and managing bids.Keyword Research and Selection:Conduct detailed keyword research to identify relevant and high-performing search terms that align with campaign goals and target audience.Manage Campaign assets: Ensure the product feed with Google works and any issues are addressed. Optimize bids, refine targeting, and implement negative keywords to improve ad relevance and prevent wasted ad spend.Work with eCommerce Merchants to align on strategy and execution. Collaborate with internal teams (e.g., marketing, e-Merchants, marketplace team, SEO) to ensure alignment of paid search strategies with overall marketing efforts.Report out on campaign performance and provide suggestions to implement.Stay Informed: Stay up-to-date with the latest trends in search marketing, algorithm updates, and emerging technologies. Proven experience in digital marketing campaign management, with a strong focus on Google Ads and Bing Ads.
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