The Online Advertising Specialist is a key member of World Wildlife Fund's Marketing team. The position plays an instrumental role in driving online donation revenue; acquiring new WWF donors through lead generation and monitoring overall Return on Investment (ROI) of these programs and tactics including online advertising on Social Media, Search, and Display. Creates and tests tracking mechanisms prior to the launch of all online campaigns and works with analytics tools and internal resources to ensure proper reporting and implement enhancements. Analyzes industry and competitive best practices to increase overall performance by the team. HTML and Photoshop skills preferred
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