Developing and executing marketing strategies to promote a company's line of cutting tools and machinery to industrial clients, focusing on highlighting the performance benefits, technical specifications, and application suitability within various manufacturing sectors, often requiring a strong understanding of machining processes and customer needs within the industry. Key responsibilities may include: Market Research and Analysis: Conduct in-depth market research to identify industry trends, competitor analysis, and potential customer segments within the manufacturing landscape, including their specific cutting tool requirements. Sales Enablement: Collaborate with the sales team to provide product training, technical support, and marketing materials to effectively present cutting tool solutions to customers. Marketing Expertise: Proven experience in developing and executing successful marketing strategies across multiple channels, including digital marketing.
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