Key Role This Senior Associate position plays a pivotal part in media communication for assigned brands, requiring an individual with a deep understanding of client businesses and online media principles. Main Tasks • Develop and maintain digital media plans, incorporating sound research and analysis • Manage media budgets and activity, ensuring timely updates to clients • Demonstrate expertise in online media fundamentals, including media math and target audience development • Provide strategic, consumer-insights-driven digital media recommendations Necessary Skills and Qualifications • Minimum 1 year of Media Planning experience • Proficiency in MediaTools required • Familiarity with competitive systems, such as AdViews/Kantar • Working knowledge of syndicated research tools, like MRI and Comscore
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