May 1, 2025

Opry Entertainment Group is hiring: Creative Director, Marketing & Brand in Nash

Opry Entertainment Group Nashville, Tennessee

The Creative Director, Marketing & Brand is responsible for setting and delivering brand definition, brand story, and brand experience for Opry Entertainment Group (OEG) brands and channels as well as leading the development and execution of high-quality marketing creative that aligns with business objectives, engages audiences, and delivers measurable results. The Creative Director, Marketing & Brand is a key partner to the marketing strategy and planning teams, ensuring that brands are consistently and effectively represented across all channels. Brands currently include the Grand Ole Opry, Ryman Auditorium, Ole Red, Austin City Limits Live, Category 10, and work with WSM Radio. This position ensures the development of high-quality marketing collateral and promotional materials that support advertising, brand campaigns, and audience engagement efforts. The Director directly manages an in-house team of designers, copywriters, and external creative partners for design, content, web and mobile development, video, photography, and other media production--all while meeting program objectives and budget targets.The Creative Director, Marketing & Brand works closely with marketing leaders across research, strategy, planning, and audience acquisition to align on audience needs and marketing strategies.

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