Ad Performance Specialist The ideal candidate will have experience managing Meta ad accounts and campaigns, analyzing daily performance metrics (CPA, ROAS, CTR, CPM, CVR), and adjusting budgets and pacing based on real-time data. • Scale ad performance through data-driven strategies and continuous optimization. • Manage all Meta ad accounts from setup to reporting, monitor daily performance, and analyze campaign data. • Conduct A/B testing on audiences, creatives, ad copy, and landing pages.
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