Organic Social & Copywriting Specialist

Revel Collective is seeking an Organic Media Specialist who will lead the development and execution of organic marketing strategies across multiple platforms. This role focuses on enhancing brand visibility, audience engagement, and community relationships through creative storytelling and data-driven optimization. • Manage real-time channel activity: engage audiences, respond to comments/messages, moderate communities, and maintain brand voice across all touchpoints • Monitor and react to emerging platform features, cultural moments, and digital trends to ensure brands remain timely and competitive • Develop and execute PR initiatives that support clients’ brand visibility, credibility, and community impact • Write, edit, and distribute press releases using PR Newswire and Cision; track media placements and performance outcomes • Maintain relationships with local and regional media outlets, identifying opportunities for earned media coverage • Support brand reputation efforts through proactive messaging, narrative development, and coordinated communication strategies • Manage online reputation through review responses, sentiment monitoring, and escalation handling when needed • Ensure all communications—public statements, press materials, social messaging, and thought leadership—are aligned with brand voice and strategic objectives • End-to-end creation and execution of email marketing campaigns, including newsletters, product announcements, and seasonal promotions • Build, monitor, and optimize automated workflows (e.g., Welcome Series, Abandoned Cart, Re-engagement) • Maintain database hygiene and utilize behavioral data to create hyper-targeted customer segments • Track KPIs (Open Rate, CTR, Conversion Rate) and conduct regular A/B testing on subject lines and content to continuously improve results • Ensure all email activities follow GDPR and CAN-SPAM regulations as well as HIPAA • Proficiency in email marketing platforms (e.g., Constant Contact, Mailchimp) • Strong copywriting skills tailored to email mediums • Track and analyze organic performance metrics across platforms, including engagement rates, impressions, audience growth, retention, and content-level performance • Develop clear, concise performance reports with insights, trends, and recommended actions • Use data to inform content priorities, posting cadence, audience targeting, message testing, and trend alignment • Conduct competitive benchmarking and social listening to identify strategic opportunities and threats • Work closely with the Director of Communications & Analytics to align organic insights with brand strategy and organizational goals • Partner with the Brand Impact and Client Success teams to ensure content supports broader marketing, PR, and campaign initiatives • Provide consultative support to clients regarding organic best practices, channel positioning, and audience engagement strategies • Collaborate with creative, paid media, development, or operations teams to ensure integrated, seamless storytelling across all channels • Highly organized with the ability to manage multiple brands, timelines, and priorities in a fast-paced environment • Able to efficiently edit raw content using Adobe suite and mobile applications Company Overview • For three decades, Revel has partnered with a variety of organizations of all shapes and sizes to fuel growth through strategically driven marketing, dynamic content creation, and unmatched brand experiences.