Organic Social Media Specialist

**About Trajan Wealth**

With over $3 billion in assets under management and advisement, Trajan® Wealth is one of the fastest-growing Registered Investment Advisor firms in the country.

What sets us apart is our fully integrated, in-house model - combining fee-only wealth management, estate planning through Trajan Estate, and tax strategy through Trajan Tax.

We don't refer out critical components of a client's financial life. We bring them together under one fiduciary standard - the Family Office.

Our marketing team is the voice of that mission. Bold. Human. Built for impact and to serve. We tell the Trajan story with the clarity of a Sage and the conviction of a Hero – and we are building the team to match.

**Role Overview**

The Organic Social Media Specialist is the creative engine behind Trajan Wealth's social presence - and the personal brand of our CEO, Jeff Junior. This role owns the full content lifecycle across Facebook, Instagram, TikTok, LinkedIn, and YouTube: planning, capturing, editing, publishing, and reporting. You will translate complex financial and investment concepts into scroll-stopping, brand-aligned content that connects authentically with high-net-worth audiences and drives real lead generation.

This is not a role for someone who schedules posts and waits to be told what to create. We want a content-obsessed storyteller who lives inside platform trends, moves fast, and brings creative ambition to every piece of content that carries the Trajan name - or Jeff's.

**Duties and responsibilities**

**Trajan Wealth Brand Social Media**

* Own and manage Trajan Wealth's organic social presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube - ensuring every post is on-brand, compliant, and designed to engage and convert.
* Develop scroll-stopping content that translates financial planning, estate, tax, and family office concepts into accessible, compelling storytelling.
* Maintain brand consistency in voice, visual identity, and messaging across all platforms and content formats.
* Collaborate with the Creative Strategy Manager and broader marketing team to align organic content with campaign strategy and business objectives.

**CEO Personal Brand Social Media**

* Gain a grounded understanding of our CEO to then help craft personal social media presence across LinkedIn, Instagram, and YouTube - positioning him as a thought leader in wealth management and financial planning.
* Develop a distinct but complementary content strategy for Jeff's personal brand that amplifies Trajan's mission while showcasing his voice and expertise. Jeff is the creator of our culture and values and we want to tell that story.
* Script, capture, and produce content featuring Jeff - including short-form video, thought leadership posts, and long-form YouTube content.
* Maintain a consistent posting cadence and engagement strategy for Jeff's channels.

**Content Creation & Production**

* Produce and edit high-quality video and audio content for Reels, Shorts, TikToks, and long-form YouTube - from concept through final publish.
* Design visually compelling graphics, posts, stories, and thumbnails using Adobe Creative Suite, Canva, and Figma.
* Actively integrate AI tools into the content production workflow to accelerate output and expand creative possibilities without compromising brand quality.
* Ensure all content meets FINRA/SEC compliance requirements; partner with the compliance team on review and approval workflows.

**Content Calendar & Planning**

* Plan, build, and manage a comprehensive content calendar for both Trajan Wealth and Jeff Junior's channels, aligned to campaign objectives and key business moments.
* Coordinate with cross-functional teams to ensure messaging consistency and timely delivery across all content.

**Performance Analysis & Reporting**

* Monitor and analyze organic social performance metrics across all platforms; deliver monthly reporting with insights and recommendations to the Creative Strategy Manager and CMO.
* Use performance data to continuously refine content strategy, optimize for engagement and reach, and drive measurable lead generation outcomes.

**Trend Monitoring**

* Stay immersed in social media trends, platform updates, algorithm changes, and emerging content formats - bringing the best of what's working to Trajan's channels first.
* Proactively propose new content approaches, formats, and platform strategies that keep Trajan and Jeff ahead of the curve.

**Qualifications**

**Required**

* 3+ years of experience in social media management, content creation, and digital media production.
* Portfolio demonstrating creative excellence - content that has generated real engagement, lead generation, or measurable brand growth.
* High-level proficiency in Adobe Creative Suite (including Premiere), Canva, and Figma.
* Proven video production and editing skills - you can shoot, edit, and publish professional-quality content independently.
* Deep understanding of platform best practices across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
* Excellent writing, editing, and visual storytelling skills with a strong eye for design and detail.
* Ability to manage multiple content streams, deadlines, and revision cycles in a fast-paced, in-office environment.
* Bachelor's degree in Marketing, Communications, Media Production, or a related field - or equivalent professional experience.

**Preferred**

* Experience managing content for a personal brand or executive thought leadership account.
* Familiarity with FINRA/SEC compliance requirements for financial services marketing content.
* Experience with AI content tools - generative image, video, or copy - integrated into a production workflow.
* Background in financial services, wealth management, or a regulated industry.
* Familiarity with Asana, Sprout Social, or similar project management and scheduling platforms.

**Benefits**

* $71,000-$78,000 plus a monthly production bonus.
* 401k with matching contribution up to 13%.
* United Healthcare PPO Medical employee coverage paid by Company.
* Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available.
* Generous holidays and PTO.
* Future career growth opportunity.

**Come and join a team that is making a difference in their clients and employee's lives!**