Organic Social Media Strategist

Organic Social Media Strategist

Job Overview (Please note, this is organic social media, not paid social media)

Location Philadelphia

LevLane is currently searching for an early-career (3-ish years experience) Organic Social Media Strategist to join our organic social media team. This role will support our Social Media Team by assisting in strategy development, creating organic social media content and copy across various social platforms, researching new trends within the social media space, and using analytics tools to monitor and report on success. This role will be heavily focused on work with a major municipal account, so applicants should only apply if they are interested in that kind of work.

In this role, the Social Media Strategist ensures that the agency provides:

·  Sound and responsible social media / content strategy and planning.

·  Proper and innovative execution of work in all areas on schedule.

·  Creative copy and imagery that captures the client’s brand.

·  A consistently superior creative product.

Responsibilities

·  Stays on the cutting edge with emerging trends and educating clients and team members.

·  Attends on-site client events to capture or work with the team capturing content (these events are often early mornings, after work hours, or on weekends)

·  Research topics relevant to client work and develop workable social media and content plans as well as realistic timetables.

·  Collaborates with the Account Team in creation of social creative and copy, strategies, and actions for the client.

·  Creates monthly social media calendars.

·  Create graphics/videos/ or work with our content creators to create compelling imagery.

·  Monitors performance and provides reports, analysis, and recommendations.

·  Communicates effectively with Social Media Supervisor and Content Team to help develop new strategies and opportunities for the social team.

Requirements

·  3-ish years of relevant experience in a creative agency, digital agency environment, or client-side

·  Have worked with, understand, and can create organic social media plans that follow pharmaceutical and life sciences regulations.

·  Experience creating social media graphics and posts, particularly in Canva.

·  Experience or strong interest in video content creation.

·  Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit and Pinterest knowledge and expertise required.

·  Strong understanding of how paid and organic social media require different strategies as well as how they work together.

·  Strong communication skills, excellent writing, and presentation skills a must.

·  Consume a well-rounded diet of content on different subject matters from a variety of outlets and delivery platforms.

If you’re confident in your social media capabilities – send us a resume and a few work examples or a social project you’re proud of!

About LevLane

LevLane is a full-service, independent advertising and marketing agency headquartered in Philadelphia, Pennsylvania. Founded in 1987, it provides insight-driven creative branding, digital marketing, media planning, public relations, and analytics.