Outbound Advertising Sales Representative

Lamar Advertising Company is excited to announce an opportunity for an Outbound Advertising Sales Representative to join our team and help drive innovative billboard and digital advertising revenue. In this dynamic role, you will engage with local and regional businesses through outbound prospecting and cold-calling, assess their needs, and present customized outdoor and digital advertising solutions including billboards, transit, and airport advertising.

Key responsibilities will include managing the entire sales process from lead qualification to contract closure, preparing compelling proposals, and collaborating closely with our operations and design teams to ensure the success of each campaign. Your efforts will be instrumental in building lasting client relationships while adhering to Lamar's commitment to integrity and community focus.

Responsibilities

Engage in proactive prospecting and cold calls to identify and secure new advertising opportunities.Conduct thorough needs assessments to recommend the best advertising solutions, including billboards and digital options.Oversee the full sales cycle from qualifying leads to closing contracts.Craft and deliver persuasive sales presentations and proposals tailored to client needs.Keep meticulous records and manage pipeline data within CRM systems.Collaborate with operations and design teams to accurately activate advertising campaigns in a timely manner.Cultivate and maintain strong, long-term relationships with clients grounded in exceptional customer service.Achieve or surpass monthly and quarterly sales and activity objectives.Stay informed about local market dynamics, competitive landscape, and advertising trends.Represent Lamar, embodying integrity and a safety-first approach within the community.Required Skills

Strong abilities in outbound prospecting and cold calling.Expertise in B2B sales techniques.Proficient in CRM software utilization.Effective sales pipeline management skills.Capable of developing and presenting impactful proposals.Negotiation and closing expertise in contract discussions.Understanding of advertising and marketing fundamentals.Familiarity with digital out-of-home (DOOH) advertising.Strong territory and time management skills.Ability to forecast and report on sales activities effectively.