A company is looking for an Outbound Marketing Specialist to manage and optimize B2B outbound marketing programs. Key Responsibilities Own the execution and optimization of B2B email marketing programs to drive pipeline and revenue Build and optimize prospect nurture programs aligned with marketing goals Monitor campaign performance and provide insights for improvement Qualifications 2-3+ years of experience in B2B email or lifecycle marketing, preferably in SaaS or marketplace environments Proven experience in driving demand generation outcomes from outbound marketing Hands-on experience with Hubspot Working knowledge of lifecycle marketing and nurture strategy Ability to collaborate cross-functionally with various teams
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